Try ChocZero 70% squares first if you want a convenient dark-chocolate snack without erythritol or stevia. Choose Lily’s 70% bar if you already enjoy those sweeteners and want fewer calories for the same weight. For baking, make a separate decision: the dark chips use different formulas from the snack products, and neither brand wins every job.
This Lily’s vs. ChocZero comparison covers current U.S. products: Lily’s Extra Dark Chocolate Style Bar, ChocZero 70% Dark Chocolate Squares, and each brand’s dark baking chips. We checked manufacturer labels on November 3, 2026. Our recommendation combines those facts with product-specific customer opinions, not a side-by-side tasting.
Our verdict: two good options for different priorities
ChocZero 70% squares: 4 of 5 stars. Our first try for someone who prefers monk fruit and individually wrapped pieces. Favorable texture feedback supports that choice, but a small online order can become expensive once shipping is included. The fiber-heavy formula and darker flavor will not suit everyone.
Lily’s 70% bar: 4 of 5 stars. A strong alternative for an erythritol-and-stevia fan. It has fewer calories at an equal weight, and you can break off the amount you want. Check the current “chocolate style” package rather than buying on the strength of an older formula’s reputation.
These are researched editorial scores for the named snack products, not scores for every item the brands sell. We use our five-star review method, considering flavor evidence, usefulness, carbohydrate fit, ingredients and value. Neither earns a blanket recommendation for an untried bulk purchase.
Compare 70% chocolate with 70% chocolate
A mild milk-style bar and an extra-dark square answer different cravings. The two snack products below both state 70% cacao/cocoa, making them a more useful starting point. Their labeled portions still differ.
| Label item | Lily’s 70% bar | ChocZero 70% squares |
|---|---|---|
| Serving | 11 pieces, 29 g | 3 pieces, 34 g |
| Calories | 130 | 170 |
| Total carbohydrate | 13 g | 14 g |
| Fiber | 6 g | 12 g |
| Erythritol | 5 g | None listed |
| Total sugars | 0 g | 0 g |
| Saturated fat | 8 g | 10 g |
Sources: Lily’s current bar label and ChocZero’s current squares label. For an estimated equal 30 g portion, those rounded labels give about 134 calories for Lily’s and 150 for ChocZero. That is a fairer calorie comparison than treating 29 g and 34 g as identical portions.
The sweetener difference matters more than a tiny net-carb gap
Lily’s bar uses erythritol and stevia, with chicory-root fiber; its current ingredient list also includes palm-kernel and palm oils. ChocZero’s squares use monk fruit and soluble corn fiber, without sugar alcohols. These are practical ingredient preferences, not proof that one product is healthier for everyone.
Lily’s states 2 g net carbs by subtracting 6 g fiber and 5 g erythritol from 13 g total carbohydrate. ChocZero’s panel gives 2 g when 12 g fiber is subtracted from 14 g total. Those figures describe different portion weights and subtraction methods, not measured blood-sugar responses.
The American Diabetes Association explains that sugar alcohols differ in how they affect blood glucose. Keep total carbohydrate visible, and do not replace an established clinical carb-counting plan with a package’s net-carb number. The FDA also notes that sugar alcohols can cause digestive discomfort in some people. Avoiding them does not establish that a high-fiber alternative will suit you.
What the flavor comments can tell us
Product-specific ChocZero customer comments include praise for a creamy mouthfeel and convenient square size. One visible customer comment describes a different taste from conventional chocolate, and the maker’s product page includes a complaint that it is slightly too bitter. That is a useful reason to start small if you normally prefer milk chocolate.
For the exact Lily’s bar, iHerb customer opinions include praise for cocoa flavor and smoothness, alongside price concerns. The review history spans formula changes, so we would not treat every old comment as a verdict on today’s bar.
These are customer experiences, not independent controlled testing or a guaranteed consensus. Our view: both deserve a small trial for their intended buyer. ChocZero gets our first-purchase preference when avoiding sugar alcohols is the deciding factor; familiar sweetness and a good local offer can make Lily’s the better purchase for someone else.
For baking, compare the chips separately
Do not use the snack table to calculate a cookie recipe. Both current dark-chip labels use 1 tablespoon (14 g), so this comparison starts with the same weight.
| Label item | Lily’s | ChocZero |
|---|---|---|
| Calories | 50 | 60 |
| Total carbohydrate | 8 g | 8 g |
| Fiber | 3 g | 7 g |
| Sugar alcohols | 4 g | None listed |
Sources: Lily’s Dark Chocolate Style Baking Chips and ChocZero Dark Chocolate Baking Chips. Lily’s chips include erythritol and isomalt; the 4 g line means total sugar alcohols, not 4 g erythritol. Its 1 g net claim subtracts that whole line. ChocZero’s 1 g calculation subtracts fiber. We report those methods rather than treating all sugar alcohols as interchangeable.
Lily’s specifies 55% cacao. We could not verify an exact cocoa percentage on ChocZero’s current official chip page or package image, so this is an equal-weight dark-chip comparison, not a confirmed 55%-versus-55% match.
Both brands provide melting directions. Lily’s recommends a double boiler over simmering water and constant stirring. ChocZero suggests 50% microwave power in 30-second intervals, stirring between them. Follow the directions for the product you buy. We have not established a baking-performance winner, and changing the chocolate alone does not verify the finished recipe’s nutrition.
Use a price threshold instead of comparing package stickers
For snacks, compare the shelf price per gram, then add delivery. A 79 g Lily’s bar needs to cost less than about 88% of a 90 g ChocZero box to be cheaper by weight. For example, if ChocZero costs $5, Lily’s breaks even at about $4.39. This is a calculation example, not a current offer.
Small direct orders deserve an extra check. ChocZero’s shipping information lists a charge below its free-shipping threshold. Buying more chocolate than you want merely to avoid postage can erase the saving. For baking, divide the bag price by its weight and compare how much you will actually use before choosing the larger bag.
Check allergens before choosing either brand
Lily’s bar label warns of equipment shared with milk, soy and tree nuts. Its dark-chip label lists shared equipment with milk and soy. ChocZero’s FAQ describes a factory handling dairy, peanuts and tree nuts and advises against its products for severe allergies. A vegan or dairy-free description does not remove a cross-contact warning. Read your package and follow your allergy plan.
Make the first purchase a useful trial
Buy a small quantity of the exact format you intend to use. Taste snack chocolate on its own before adding it to yogurt or another dessert; for baking, try your chosen chips in one small batch before stocking up. Keep the wrapper so you can compare the formula, serving and price next time.
Our pick stays specific: ChocZero 70% squares for a no-sugar-alcohol snack, Lily’s 70% for someone who likes its sweeteners and prefers the equal-weight calorie tradeoff. For chips, choose the ingredient blend and pack size that fit your recipe. Browse more low-carb food alternatives or our product opinions and buying guides for other practical swaps.
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